Why All Writers Should Do Book Reviews

Book_loverI never gave much thought to book reviews until I became a writer. Recently, a chance encounter on Goodreads made me reflect on the topic more deeply.

I clicked through to the blog “Supposedly Fun – for the love of a good book” and ran across a post entitled “On Ethics and Book Reviewing (No Sock Puppets!)” The author focused on what I’ll call “soft sock puppetry,” where he suggests that bloggers who have a relationship with a publishing company will be more likely to write positive reviews. He'd surveyed the Amazon discussions boards and came to the conclusion that bloggers would “rather not post a review than post a bad one.”

I am one of those people.

That realization made me think about book reviews and why I do them at all.

It’s Karma, Baby

Reviews on Amazon are the currency of social proof for potential book buyers. It tells your customers that others have taken the plunge with this piece of work and the water’s fine.

As a writer, I ask for reviews all the time. In the back of all my books, I ask my readers to visit Amazon and leave a review. If someone emails me with something nice to say about one of my stories, I ask them to leave a review. I’ve contacted a slew of book bloggers with queries and gotten into their review queues.

But here’s the thing: if I’m going to ask for something from the readers/reviewers out there, I feel like it’s my obligation to give something back to that same community.

I didn’t always have this attitude. Before I became a professional writer, I had a Goodreads account and did the odd review as a way to (1) keep track of what I had read and (2) show how smart I was as a discerning reader. It wasn’t until I started asking for reviews that I realized the great imbalance that exists between books and reviewers.

An imbalance that I can do something about.

It’s Networking for Writers

Writing is a lonely business. The amount of positive reinforcement that comes your way before, during, and after the birthing of your novel is pretty scarce. And that’s just the beginning of your journey. Once that baby is released into the world you need to market it, and to market your book you need reviews.

As I’ve done with other writerly problems, I pondered this question while wearing my business hat. What do business professionals do when they’re stuck or need support? They reach out to their network.

Try this experiment: buy an indie author’s book, read it and post an honest review on your website. Then email the author and tell them the good news. I can almost guarantee you will get a message back from the author.

A few things to keep in mind:

  • Aim for a newer author. If you are the 1000th reviewer of WOOL, does your review really move the needle for anyone? (Although, for the record, I did review one of Hugh Howey’s short stories in an anthology and got a personal thank you from him!)
  • This is not a quid pro quo arrangement. Do the review as an act of generosity, without any expectation of gain.
  • Only post a positive review if you really liked the book. Otherwise, you’re no better than a sock puppet.

It Makes Me a Better Writer

You’ve heard the old saw: if you want to be a better writer, be a better reader. It reminds us to seek out new voices as we sharpen our own craft. James Scott Bell had a great post on The Kill Zone blog last week in which he applied some basketball wisdom from coach Bobby Knight: “Practice doesn’t make perfect. Perfect practice makes perfect.”

Writing a book review requires you to articulate why you enjoyed the book, and in doing so you will add to your understanding of the craft.

Please Don’t Send Me Your Book

downloadAfter all this thoughtful commentary on book reviews, you might be tempted to send me your book.

Don’t. I am not a book reviewer.

I read because I love to read and I want to improve my craft as a writer. If a book review shows up on my website, it’s because I liked the book and I want you to hear about it.

But let's get back to where this all started. Yes, I am one of those people who would rather not leave a review than leave a bad one. Does that come from some deep sense of altruism toward my fellow writers?

No, the reason why I don’t post negative reviews is because if I don't like a book, I don't finish it. I'm not about to write a review on a book I didn't read.


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David Bruns is the creator of the sci-fi series  The Dream Guild Chronicles, and one half of the Two Navy Guys and a Novel blog series about co-writing the military thriller, Weapons of Mass Deception. Check out his website for a free sample of his work.


8 comments
Eric J. Gates says July 18, 2014

Interesting article. However there is a big issue here – Amazon’s policy to arbitrarily remove reviews written by authors is insulting. Yes there are some who game the system (and speak about their use of ‘sock puppets’ openly) but I personally do not know of an author who doesn’t read. Why does being an author invalidate our opinions as book readers?

Now that Amazon bought Goodreads, is this a policy we will start to see implemented there too?

Best wishes,
Eric

    David Bruns says July 18, 2014

    Jeez, Eric, I certainly hope so. Even if Amazon takes down a review–and it has happened to me–I can still post it on GR or my own site. To me, the act of thinking critically about a book you’re read and writing publicly is a useful activity.

      Eric J. Gates says July 18, 2014

      I completely agree. Unfortunately the few (well-known) authors who openly use ‘sock puppets’ to promote their own work give the rest of us a bad name and, as usual, Amazon over-reacts. I wonder if they dared remove reviews for the offending big-name writers though? I once had 14 reviews for one of my books disappear overnight – no explanation, even when sought, and the curious thing was they were mostly from readers (several wrote to me via my web recriminating Amazon, but, as I pointed out to them, there is absolutely nothing I can do about it). Fustrating doesn’t cover it.
      Eric

Shaina Neal says July 22, 2014

I spend quite a bit of time on GR and I see this from time to time. It makes me upset because I want to see what honest readers have to say. I try to make my reviews honest, but I have a hard time giving a book less than 3 stars because of the hard work that it takes to write a book. Maybe I’m too soft.

    David Bruns says July 22, 2014

    I’m not a big fan of the star rating system. I actually think it has created a big problem in that people perceive anything less than 4-5 stars a “bad” rating. From personal experience I can say that some of my best reviews (from a well-thought out critical standpoint) have been 3 stars.

    Like you, I worried I was getting “soft” on my ratings by feeling empathy for the writer and his level of work. Consider this analogy: I’m teaching my son how to drive and realize for the last 15.5 years he has been oblivious to not only the mechanics of driving, but how to get anywhere. Now that he is starting to learn this skill, he (starting to) pay attention to HOW we get somewhere. When you become a writer, you enjoy the destination and the scenery, but you also pay a lot more attention to how you get there.

Carradee says July 22, 2014

I don’t review books often, but I still do it. I was a reader for a full decade before I ever started writing seriously, and I didn’t stop being a reader because I became a writer.

That said, I do seek to be polite and considerate, and to give a view of the work that accounts for factors that are based in personal taste. I can’t promise I always succeed, and I’m sure I’ve annoyed some authors, but that’s a risk I’m going to take—because I AM a reader.

And that’s the hat I wear when I review.

    David Bruns says July 22, 2014

    Hi Misti – I agree. It really bothers me when someone makes a review personal. Why? If you didn’t like a book, then just say that and give some specific examples and move on.

Why Marketing Your Book is Like Looking for a Job | David Bruns says July 31, 2014

[…] strong parallels with your book marketing efforts. Do a book review for another indie, offer to host a launch announcement on your blog, join a critique group, or go to readings of local […]

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